Signs Your Business Could Benefit from a Fractional CMO
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You Don’t Have a Marketing Strategy to Support Your Growth Goals
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You’re Not Seeing an ROI on Your Marketing Investment
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Your Marketing Seems Random
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You’re Not Generating Enough Leads for the Sales Team
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You Have Little to No Online Presence
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You’re Not Ready for a Full-Time CMO
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A Marketing Agency is Not Enough
About Flywheel CMO
At Flywheel CMO, we drive sustainable growth through data-driven marketing strategies and disciplined execution. We believe in the power of consistent, proven tactics to build long-term success, avoiding the latest "shiny object" mentality that can lead to inconsistent results and frustration. With nearly 30 years of experience, our founder, Nikkie, spent the first half of her career in finance and analytics then expanded into marketing and sales. She combines her extensive background in all of these disciplines to not only view your business through the lense of a CMO, but also that of a finance executive, sales leader, and business owner.
Discover how Flywheel CMO can transform your marketing efforts and achieve your growth goals.
What is a Fractional CMO?
A fractional Chief Marketing Officer (CMO) is a professional who offers their expertise and leadership in marketing to organizations on a part-time or contract basis, rather than being a full-time executive employee. This arrangement allows businesses, especially small and medium-sized firms that may not have the resources or need for a full-time CMO, to benefit from high-level marketing expertise and strategic direction at a fraction of the cost.
The role of a fractional CMO typically involves developing and implementing marketing strategies, overseeing marketing efforts, guiding the marketing team, and ensuring that marketing goals align with the overall objectives of the business.
Why Flywheel CMO?
Marketing Expertise + Data Analytics = Profitable Growth
Our founder is a seasoned executive with over 25 years of finance and data analytics experience. She started her career in data, then expanded to marketing and sales 14 years ago. She has also been a franchise owner for the last 20 years.
As your Fractional CMO, she brings that unique blend of experience to view your business not only through the lens of a CMO, but also that of a finance executive, a sales leader, and a business owner.
A History of Tangible Results
We’ve helped companies:
- Overcome Stagnated Growth
- Generate More Sales Qualified Leads
- Develop and scale new e-commerce businesses
- Increase Customer Lifetime Value
Latest CMO Insights
How Hiring a Fractional CMO Can Help You Achieve Your Growth Goals
Ask any CEO or business owner about their top challenges, and growing revenue is likely to be high on the list. Achieving sustainable growth requires strategic vision, agility, and exceptional marketing prowess. Yet many small-to-mid-sized businesses lack the budget to fund a marketing department. It becomes a double-edged sword – they can’t afford marketing, but…
6 Steps to Crafting a Winning Growth Strategy: A Fractional CMO’s Perspective
Crafting a growth strategy that resonates with your audience and evolves with the market is crucial for the success of businesses today. Especially in the B2B sector, strategic growth not only secures the company’s future but also ensures its relevance in a competitive landscape. Enter the Fractional CMO—a strategic partner who can offer high-level marketing…
Fractional CMO vs. In-House Marketing: A Strategic Decision for Growth
Marketing leadership is pivotal for the growth and success of any mid-sized company, but the choice between hiring a fractional CMO and building an in-house marketing team can be a complex one. With business landscapes evolving and demands shifting, it’s essential to understand the nuances of each option to make an informed decision for your…