At Flywheel CMO, we believe in driving sustainable growth for your business through data-driven marketing strategies and relentless discipline.
While most people would like a “silver bullet” to achieve their revenue goals, the truth is this way of thinking can lead to what Jim Collins refers to as the "doom loop" and can prevent you from reaching your objectives. You may believe that a big innovation or grand program is the answer, but what happens when these efforts don't yield immediate results? You switch directions and try something else, never building any traction.
Instead, successful companies continuously push a heavy flywheel until it gains momentum and starts spinning forward with unstoppable force. You can’t pinpoint which push caused it to start spinning because it took all of them.
With over 20 years of experience in growing companies, Flywheel CMO is dedicated to diligently and consistently executing proven marketing tactics until they gain traction and produce the flywheel effect that significantly grows revenue. We understand that success in marketing isn't about one-off campaigns or flashy initiatives; it's about the disciplined execution of strategies that build long-term, sustainable growth.
At the heart of Flywheel CMO is our founder, Nikkie, a seasoned marketing executive with a passion for helping businesses thrive. With a career spanning nearly 30 years, Nikkie has honed her expertise in driving growth through data-driven marketing strategies and meticulous execution. She started her career in finance and analytics, serving in a variety of progressive leadership roles for over 15 years before expanding into marketing and sales.
Nikkie’s most recent corporate role was as Chief Revenue Officer of a mid-market B2B company where she was responsible for sales, marketing, product development, and e-commerce solutions. Before that, she was the director of marketing and analytics at a $700M online freight broker. She views her client’s business not only through the lens of a CMO, but also that of a business owner, a finance executive, and a sales leader.
Her ability to align marketing efforts with business objectives, coupled with her knack for analyzing data to drive informed decision-making, has earned her a reputation as a trusted advisor and strategic partner to businesses seeking growth.
Outside of work, Nikkie has been married to her husband, Wayne, for 24 years. They have 3 adult children – one about to graduate from college, one in college, and one leaving for college next year. She enjoys traveling with her family and friends, cooking different cuisines, and consuming lots of content about new developments in the world of marketing & analytics.
